Hi, I'm Gabby — Founder of Land & Ritual.
For as long as I can remember, I’ve loved skincare. Not just the products themselves, but the ritual—the simple act of slowing down, massaging in a balm or serum, and feeling like I was caring for more than just my skin. Taking care of my skin meant taking care of me. In many ways, it nourished my soul.
But while I loved skincare, I struggled to find products that felt truly aligned. So many so-called “clean” or “green” options still had long lists of ingredients, or left my sensitive skin irritated. I didn’t want complicated. I wanted simple, natural, effective. And I didn’t want to buy into the idea that aging was something to fight against. Wrinkles aren’t flaws—they’re part of our story. I wanted skincare that celebrated that.
That’s where Land & Ritual began.
My Wellness Journey
I dove deep into herbs and their healing properties. Along the way, I studied holistic health, nutrition, and clean formulation—because I was determined not just to mask symptoms, but to nurture whole-body wellness. That passion led me to become a Certified Holistic Health Nutritionist in 2019.
From there, I realized how many people—like me—were unknowingly exposing themselves to hidden irritants in food and personal care products, even when marketed as “clean” or “natural.” I started formulating my own skincare: blends that were botanical-first, minimal ingredients, and made to feel good both on the skin and within.
Learning and Formulating with Purpose
In 2024, I deepened my knowledge and became as a Certified Boutique Skincare Designer. That experience reinforced my belief that sensitive-skin-safe, minimal-ingredient formulations could still deliver powerful results.
For me, less will always be more. True effectiveness doesn’t come from piling on ingredients or trends—it comes from simplicity, intention, and plants in their purest form.
Philosophy in Practice
Land & Ritual is more than skincare—it’s a reminder. A reminder to pause, to care for your health, to show yourself love in the little daily moments. Each product carries a mindful mantra, an invitation to transform your skincare routine into a self-love ritual.
I don’t believe in anti-aging. I believe in pro-aging—honoring your skin and body in every season of life.
Why It Matters to Me
From my own sensitivities and healing journey, to helping others feel nourished and confident in their skin, Land & Ritual has always been rooted in authenticity. To me, the best skincare combines intention, nourishment, and love.
“The ultimate foundation of healthy skin is healthy living and nourishing products.”
— Gabby, Founder of Land & Ritual
